Everything you need
to brand your business.

You’re ready to launch…but where to start?

Whether you are building a side hustle start-up or getting ready to revamp your already bustling business, Launch has your back to make sure that your social media marketing and brand voice are on point! We specialize in helping you achieve brand consistency, tone, and message. From your look on the outside (logos, websites, photography, and videography) to the words and content marketing you present to your audience, we’ll help you craft a brand story that will build trust with your customers and elevate your business.

Launch Branding & Strategy solves these problems:

  • You’re confused about where to start with marketing and branding as you begin to build your business–what comes first?
  • You have no professional images or videos on your website or social channels
  • Your website is non-existent or it lacks pizazz
  • Your brand suffers from a lack of consistency with logos,  colors, brand personality, and messaging.
  • You have inconsistent social media marketing or no strategy/campaigns behind your work
  • You have no idea how to target advertising for your business
  • Your business feels like it’s in a rut, or getting the wrong kind of customers

Chief Strategist & Owner Chantal Roeske

For two decades, I’ve been building businesses from the ground up! (You may remember Launch Branding & Strategy formerly as Crystal Media + Strategy.)Start-ups are my passion, and with my master’s degree in business and marketing, along with my bachelor’s degree in communication and public relations, I’ve got the knowledge and skill to bring entrepreneurs consistency and results with their brands through social media marketing and content strategy. As a professional photographer and videographer, I also work with Launch Branding & Strategy to ensure that clients and their products are featured in their best light and one that resonates with their unique branding personality, We provide headshots, product photography, event photography, and commercial films to Muskegon, West Michigan and beyond!

Check out our amazing testimonials from clients and our transparent pricing and product offerings, along with digital courses that are created with the start-up in mind!

Questions or concerns? I’m only an email or call/text away. =)

Success Stories

Read about how Launch Branding & Strategy transformed our client’s businesses and lives!


Ground-Up to Scaling


Setting the Tone


“I know Launch Branding + Strategy has got me covered…so thankful for all that you and your team have done!”

Stephanie M.

“When we meet, I really feel you’re ‘with me’ and I’m being heard. Thank you for being present.”

Carla H.

“Chantal has helped our company to thrive and put us a step above the rest! We highly recommend Launch Branding & Strategy.”

Kelli B.

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